International Direct Marketing: Principles, Best Practices, Marketing Facts
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Sponsored High Speed Downloads
9569 dl's @ 3648 KB/sInternational Direct Marketing: Principles, Best... [Full Version]
3502 dl's @ 3137 KB/sInternational Direct Marketing: Principles, Best... - Fast Download
5188 dl's @ 2559 KB/sInternational Direct Marketing: Principles, Best... - Direct Download