International Business: Strategy, Management, and the New Realities

by Tamer Cavusgil, Gary Knight, John Riesenberger

International Business: Strategy, Management, and the New Realities

Description:

KEY BENEFIT: CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
The text addresses emerging markets, the growing participation of small and medium-sized firms in international business, and examples of both international and national businesses so students can see IB from all perspectives. CKR also offers an online resource called the Educator's Consortium that supports and connects students and instructors worldwide.

This text is for business students and professionals interested in learning about the impact of international business and emerging markets.

 

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