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Tap into more than 30 years of small business expertise as you
embark on the most game-changing journey of your life your new
business. This unmatched guide - the best-selling business
startup book of all time - offers critical startup essentials and
a current, comprehensive view of what it takes to survive the
crucial first three years, giving your exactly what you need to
survive and succeed. Plus, you’ll get advice and insight... more...
What makes things popular?
If you said advertising, think again. People don’t listen to
advertisements, they listen to their peers. But why do people
talk about certain products and ideas more than others? Why are
some stories and rumors more infectious? And what makes online
content go viral?
Wharton marketing professor Jonah Berger has spent the last
decade answering these questions. He’s studied why New York
Times articles... more...
Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations.In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for... more...
Recovery? What Recovery?Did you lose money in the stock market in the last financial crisis of late 2008? Has your home lost value? Are you "underwater" in your mortgage or concerned about selling?Do your dollars buy less than they used to at the grocery store and the gas pump?Have you lost your job or know someone who did?Are you worried about the safety of your money and investments? Don't Get Fooled Again!While the "experts" want us to believe that... more...
YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service... more...
GET TO THE TRUTH
People--friends, family members, work colleagues, salespeople--lie
to us all the time. Daily, hourly, constantly. None of us is
immune, and all of us are victims. According to studies by several
different researchers, most of us encounter nearly 200 lies a
day.
Now there's something we can do about it. Liespotting links
three disciplines--facial recognition training, interrogation
training, and a comprehensive survey of research in... more...
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